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Our showcase

Inspired care starts with authoritative content

With expertise in custom healthcare publishing and CME-CPD, we help our clients transform valued primary content into the knowledge that shapes medical practice.

From improving sales force effectiveness to raising the standard of care, the examples below demonstrate just how we have helped our clients accomplish their goals. If you are interested in learning more about any of these case studies – or if you are ready to find how we can support your goals with content-driven solutions – please contact us today.

Case Studies

Expertise that speaks for itself

To help Pfizer launch Toviaz in Germany, we developed an innovative platform hosting  filmed responses from a number of KOLs. We filmed each KOL as they provided their own independent and balanced view on commonly asked practitioner questions.  These responses were drawn together in an interactive DVD and distributed at targeted conferences.

Key benefits and results:

- Promoted KOL opinion to a large audience in a highly engaging manner
- Interactivity drove visitors to request additional information
- Detailed metrics of each visitor‘s activity including which videos the visitor views; how long each video is viewed and any views; any questions/requests
- Flexible format that can be edited, expanded and adapted for different regions

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Our innovative KOL Q&A DVD helped Pfizer educate practitioners through trusted, KOL backed product information
 

Making the cover of People magazine

Client: Targeted Media, a Time Inc. business
Objective: To retain sponsor interest by improving content and creative of a long-standing series

When Time Inc were looking for more from their partner for patient education, they came to us for a new approach. In order to maintain their sponsorships, however, they needed a solution fast.

In less than four weeks, we refreshed the copy and branding of their series on acne care. The quality was quickly noticed, generating demand for material on new therapy areas.

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"Given that we're delivering medical advice directly to patients, accuracy is paramount in everything we do. Not only am I confident that Informa Healthcare Communications can deliver the standard of editorial content we require, I am impressed by their creative approach."
John Kenyon, Vice President of Targeted Media, a Time Inc business
 

Award winning content delivery

Client: EuroRSCG Life Medicom/Bristol-Myers Squibb
Objective: To help UK pain specialists improve postoperative pain management in the NHS

Identifying a need for clear guidelines on postoperative pain in the UK, Bristol-Myers Squibb worked together with an expert panel to develop a new simplified framework entitled RADAR. The framework was published in Current Medical Research & Opinion in 2009.

The following year, the framework earned a Communique Award for ‘Best Medical Education Programme for Physicians’. What impressed the judges? Strong delivery, supported by CMRO’s rapid publication and transparency policy.

To date, the framework has been accessed over 1,700 times on our online platform and quickly won support from the UK surgical community.

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"A sound strategy, good branding and strong delivery. Good use of the consensus statement and, importantly, showed evidence of good stakeholder verdicts."
Communique Award judges, 2010
 
an informa business