Align your brand with independently produced medical content, expertly written, backed by peer-reviewed content and adapted specifically for patient comprehension.
Through our partnership with Targeted Media, a Time Inc business, we offer you direct access to medical and dental waiting rooms in the US and Europe. Or, if you are looking for content to support your own DTC campaign, we can identify and adapt on-label information from our books and journals portfolio.
Waiting Room & Public Place
In partnership with Targeted Media, a Time Inc. business
Through our exclusive partnership with Time Inc., Informa Healthcare Communications empowers you to communicate directly with your valued target audiences through dynamic, high-impact creative messaging.
- Step 1 – Identify appropriate audience. Utilise your own list, or we will develop one for you.
- Step 2 – Announcement sent to each recipient. Introduces your programme to your selected audience and increases receptivity.
- Step 3 – Every issue of selected Time Inc magazine is wrapped. Gives your message the most prominent positioning available, accompanied by educational materials that enhance learning.
- Step 4 – Qualitative survey sent to sampling of recipients. Provides measurable results and allows for direct feedback from your selected audience.
Click to view example of a waiting room cover wrap
Waiting Room series
Produced specifically for medical and dental practices, the waiting room series highlights independent medical advice alongside highly targeted pharmaceutical advertising. The series typically comprises two elements: a branded cover wrap of Time Inc’s leading titles and companion materials, including:
- Annotated guide for healthcare professionals
- Closed-loop social communities
- Websites and microsites
- Patient handbooks
- Doctor reference materials
- Podcasts
- Videos
- CME-CPD modules
The waiting room series is ideal for raising awareness of specific disease states or prompting treatment discussions between patients and healthcare professionals.
Click to view example of Public Place wrap
Public Place
As with the waiting room programme, the Public Place programme gives your target audience highly visible exposure to your message through customised distribution of Time Inc’s leading titles. Unlike the waiting room programme, however, the cover is solely branded with your advertising and does not accompany a larger educational programme.
Public Place works best for raising brand awareness and driving direct response. If regulation permits, you are welcome to include coupons and vouchers to encourage purchase.
