Mobile/Podcasts

With smartphone adoption in the medical community approaching 80%* in the US and rising elsewhere, the importance of mobile in physician and patient communication is set to grow significantly in the year ahead. Not only will doctors increasingly interact with mobile-optimised detailing content, they are predicted to spend more time on mobile devices at the point-of-care.

If you are looking to integrate mobile into your communications mix, we are well equipped to render any of our content – custom or otherwise – into a mobile-friendly format. We also specialise in producing and hosting studio-quality podcasts, narrated by a practicing expert in the field that you choose.

Mobile formatting

Any of our content can be rendered into a format that is easy to read on an iPhone, iPad, Android phone/tablet or any other handheld device. This includes our vast bank of medical images, charts and diagrams.  We can also adapt our published data into prescribing and clinical practice reference tools.

Podcasts

Podcasts, already in widespread use in medical learning, give healthcare professionals a quick and flexible way to digest clinical trial information. Where possible, we ask our journal authors or editorial board members to narrate our podcasts themselves. This ensures that the information is credible and true to the source material. Listen to example

Our podcasts are produced to broadcast-quality standards. How you distribute your podcast content is completely up to you, but we can develop microsites, portals and eLibrary programs to support your integrated communications plans.

All options above can be further customised by:

• Informa Healthcare Communications providing professional moderators and speakers
• Bespoke music
• Recording at a studio other than Podlab

*Manhattan Research, 2010.